FORTUNE - Sep 29 - To combat overzealous swipers, Tinder has turned to a new tool, called Interana, for analyzing data. Some users swipe right too often to maximize their chances of finding a match. Earlier this year, to combat this behavior, Tinder set a daily limit of right swipes. Then it rounded up profiles of the most prolific right-swipers and watched what happened. "We saw those users actually converge in behavior," said Tinder VP of Technology Dan Gould. "They learned the value of the right swipe." Tinder is using data to improve the user experience. It is using software from a startup called Interana, which premiered in 2014 and counts two former Facebook engineers among its founders. With Interana, queries that were taking hours were cut down to less than a second. Now, Interana is everywhere inside Tinder, troubleshooting network connectivity issues and measuring the effectiveness of social media partnerships, among other things.
by Derrick Harris
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