SEEKING ALPHA - Sep 26 - Shares of IAC have fallen 20% while the company is in the midst of monetizing Tinder, in anticipation of an IPO later this year. The shares have been sold off in the last several weeks, from $85 to the current $68. Match Group is expected to rake in $900M in revenue this year with ~22% of the market share in the dating apps industry. While Tinder has yet to turn a profit, it has a surging user base that may be worth billions with ~74% of mobile dating market share. Some analysts have pegged the value of the entire Match Group to be ~$5B alone. With the Tinder CEO stating that the company is realizing 800M swipes per day, the company stands to reach as many people as half the active daily users that are currently on Facebook. The monetization from this active user base is enormous.