BUZZFEED - Oct 27 - Match has said that generating ad revenue "has historically not been a principal focus" and that on Tinder, it has sold less than 2% of all available advertising spots. So while more ads will be showing up on Tinder in the long run, the company still needs to figure how to get people to pay for mobile products. Blatt said that Tinder’s subscription products continue to perform well, especially its "Super Like".
by Matthew Zeitlin
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