The Business Of Dating Apps Is Disrupting Indian Culture

QUARTZ - Oct 1 - Tinder launched in 2013 in USA. Two years on, India is Tinder's top market in Asia. There are ~7.5M swipes in India each day, according to Tinder's spokesperson. Tinder users in India also send the most messages per match globally. The success of Tinder has encouraged several Indian entrepreneurs to launch dating app such as Woo or TrulyMadly. But the new dating apps are focusing more on women's safety and long term relationships. In March 2015, TrulyMadly raised $5.7M (Rs35 crore). This year has already seen several other dating apps raise funds. In July, iCrushiFlush had raised an undisclosed amount. In November 2014, another dating app Vee raised $1M.