VENTUREBEAT - Oct 20 - Chris Nguyen is marketing manager of Zoosk, a global dating platform with 35M profiles. "Test as much as possible: creatives, landing pages, everything," he says. "Test everything and see what works." Mobile UA creative testing has become a time-tested science for him for which tiny changes are measured and optimized against the entire funnel — from click-thru, to profile creation and subscription. For Zoosk, an important metric is profile completions. "We want to know, does the creative change we’re making actually encourage users to complete their profile?"
See full article at VentureBeat
See all posts on Zoosk
Summarized by 
| |
Comments