BBC.COM. - Dec 14 - The NHS has partnered with Tinder to raise awareness about organ donations. According to the latest NHS Blood and Transplant report, the number of people in the UK donating organs after death had fallen for the first time in more than a decade. NHS would like more young people join its campaign. Tinder has created celebrities profiles, including Olympic gold medallist Jade Jones MBE. The profiles will feature The Wait logo to draw attention to the importance of organ donations. Users who swipe right will match with these profiles and receive a message that says: "If only it was that easy for those in need of a life-saving organ to find a match."