REALBUSINESS.CO.UK - The final episode of The Apprentice 2015, series in which candidates compete to go into business with multi-millionaire Lord Sugar, aired on Dec 20th. Alan Sugar appointed eHarmony MD UK Romain Bertrand, Match.com MD UK Karl Gregory and Venntro Media CEO Ross Williams as his online dating advisors. Vana Koutsomitis, founder of dating app DatePlay, competed against plumbing business owners Joseph Valente. She lost. Ross Williams supported Sugar's choice. Here is why: £250K is barely enough to develop and refine an online dating app in such a competitive market. The DatePlay concept is excellent but as an investment DatePlay was too high risk compared to Joseph's plumbing business. Romain Bertrand thinks it's possible to launch a first version of the app and operate it without heavy marketing for under £250K. But you continuously need to invest in making your product the best it can be.
by Ross Williams & Romain Bertrand
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