HUFFINGTON POST - Dec 31 - Siren, a female-friendly dating site that lets women be in control, launched in 2014. Durex approached Siren to partner in their campaign #Connect that went viral with ~37M views. Siren won Geekwire's App of the Year, beating out Starbucks and Alaska Airlines. The app was also named one of the Top 10 startups to watch in Seattle. In November, Siren started to serve the LGBTQ community, growing 150% in the last three months.