DNA INDIA - Jan 25 - As a Valentine's Day special, the two have come together to create a 'Tinderlicious' collection on Zomato, advising would be love-chasers on what the most happening or most romantic places are in their city. The 'Tinderlicious' Collection will be available in Delhi NCR, Mumbai, Bangalore, Hyderabad, Chennai, Kolkata, Pune, Ahmedabad, and Chandigarh. Last year, Zomato saw a 50% increase in the time users spent on the Collections page on Valentine's Day. Traffic was dominated by women (60:40 in Mumbai; 55:45 in Delhi NCR, Bangalore and Pune).
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Summarized by the Courtland Brooks team
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