IBTIMES - Feb 14 - "We know how to do this one thing. If the world is not interested in this one thing. We will go out of business," Grant Langston, eHarmony's VP of brand marketing, said. That "one thing" was match people for serious relationships. When the founders pitched the idea back in 2000s, people would laugh. At that time, online dating was primarily for sex. But 16 years later, eHarmony is one of the leaders with ~11.9% of the $2.4B online dating industry (IBISWorld). "eHarmony is a relationships company. Match is a relationship company, but I think eHarmony picks up where Match leaves off,” said Mark Brooks, an online dating app consultant. With its over decade of experience, eHarmony is not a young player. And at 80 years old, its CEO Neil Clark Warren is far much older than other leaders in the field like Tinder's 29-year-old CEO, Sean Rad. But eHarmony is seen as still able to innovate. At this year's iDate, eHarmony was awarded the title of most innovative company. Next month, eHarmony launches Elevated Careers, a shot at matchmaking for the job market.
by Kerry Flynn
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