OPW - Mar 14 - On todays investor call, CEO Alex Harrington revealed that SNAP is going to be launching a new brand in Q3. We'll cover it here on OPW as soon as its announced. Are You Interested has now rebranded to FirstMet, and the company is seeing a significant increase in activity with the new brand. This is especially pleasing since they've not started their win-back campaign yet. SNAP is looking towards International markets. FirstMet is configured for translation and is live in Spanish. Portuguese is being evaluated. SNAP's product innovation will focus on mobile moving forward.
SNAP Interactive generated $12 million revenue in 2015, down 11% from 2014. EBITDA was nearly break-even, which is their best performance to date.
I was also on the call to talk about the mass transition of the industry to mobile and general trends. You can see the slides directly here. - Mark Brooks
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Post by Mark Brooks @ Courtland Brooks.
