TIMES OF INDIA - Apr 24 - Indian dating app TrulyMadly records an almost equal ratio of registrations from big and small cities. Launched in the second half of 2014, the platform has recorded a massive growth and sees ~55% users from metros such as Delhi and Mumbai and 45% users from smaller cities. While dating apps were launched first in metros, with an intention to tap the large migrant population, those like Woo have, in fact, registered requests from smaller cities to start their operations there. "When we started, registrations were pretty fast and almost 50% were coming from non-metro cities or smaller towns. There were demands and letters from places such as Darjeeling, Ahmedabad and Lucknow to begin operations in their cities," says Sumesh Menon, cofounder and CEO of Woo. The 'matchmaking' app began operations in July, 2014, and has a user base of ~2.5M as of now. Tinder's numbers are also a testimony to the trend. India head Taru Kapoor shares the numbers, saying, "India is Tinder's largest market in Asia and continues to grow rapidly and organically. The app attracts ~14M swipes each day in India an increase from 7.5M in September 2015. We have users across India, in big cities as well as smaller cities and towns."