EXCHANGE FOR MEDIA - Apr 26 - Taru Kapoor is focusing on establishing Tinder in India. The 97% growth of its active user base in India over three months and 400% increase of app downloads over the last year explains Tinder's strategy to open its first international office in Delhi. Close behind is TrulyMadly; launched in 2014 whose market share is 2.5%. Another homegrown app built in 2014, Woo has 2.5M users. QuackQuack has 1.3M users. Ravi Mittal, founder, QuackQuack says, "Our focus has been more on the casual side of dating." TrulyMadly only considers Tinder as its main competition. Woo's marketing strategy focuses on social media. For QuackQuack, simple banner ads have been effective for driving good ROI till date. TrulyMadly, Woo and Tinder have also invested in events.
by Madhuwanti Saha
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Summarized by the Courtland Brooks team
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