ECONSULTANCY - July 19 - A coffee shop is a common location for first dates, so when Match.com announced a "Meet Me at Starbucks" feature in 2015, it made sense. It allows Match.com users to invite each other to Starbucks for a date. Users can also display a Starbucks badge on their profiles. Tinder allows companies to set up profiles to promote their wares to Tinder users. When users match with a branded profile by swiping right, a marketing message can be sent. Dating app Happn has snagged advertisers like Fiat, which used branded profiles to promote the launch of the Fiat 500.
by Patricio Robles
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Summarized by the Courtland Brooks team
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