REFINERY 29 - July 11 - Siren has pitted itself against Tinder with its new #MoreThanMeat campaign, which encourages Tinder users to make a "MeatFace" of their profile picture. Users can create their own MeatFace selfie whether or not they have a Siren account. "Tinder feels like a crazy stupid frat party," states Siren CEO and cofounder Susie Lee. "That's not honestly how you'd navigate your life most of the time." Instead, Lee and her company hope to use "technology to create a more humane space for people to meet and really solve the problem of loneliness."
by Sara Murphy
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Summarized by the Courtland Brooks team
