BENZIGA - Aug 3 - Known as the "Jewish Tinder," JSwipe was acquired by Spark Networks last year for $7M. The app, which was launched in 2014, has seen its global user count reach 700k, up from 450k in 2015. The problem for Spark was that JSwipe's free service cannibalized Spark's paid dating site jDate, which saw a decline of 22% YOY in Q1. So Spark Networks is rolling out its First Class feature, a monthly $18 premium subscription to monetize JSwipe.
by Brett Hershman
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