ADNEWS.COM.AU - Aug 23 - Bauer Media Group and Tinder have struck a match over its Cosmopolitan's Bachelor of the Year competition, an event which previously ran in Cleo magazine before Bauer axed it early this year. This marks Tinder's first brand foray in the Australian market. From Aug 28 to Oct 5, guys can put themselves forward by adding #TinderForCosmoBachelorOfTheYear to their Tinder profiles, and this will automatically put them in the running. Tinder will be featured across Cosmopolitan's platforms including print, digital, social and events and backed by a national PR campaign.
by Sarah Homewood
See full article at AdNews.com.au
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