BUSINESS INSIDER - Sep 17 - When Hinge was floundering in 2012, Justin McLeod spent $25k on a huge 2,000-person launch party to kick-start its growth. The company only had $32k left in the bank at the time. It worked. Now McLeod hopes another big bet can save Hinge. The app is bleeding users and has plummeted to a 1.5-star rating as McLeod and his team has been working on something totally new. The new product will be unveiled this week.