BUSINESS INSIDER - Oct 26 - Today, online dating is all about swiping left or right on smartphones. Unlike the West, where one night stands is not seen as a social taboo, in India, people browsing dating apps, often look for a long time commitment. "We aren't like Western dating apps, which are primarily for 'hook-ups'. Nor are we traditional desi matrimonial sites. We've tried to remove the taboo from the term 'dating' in the Indian world by associating it with safety and compatibility", said Sachin Bhatia, CEO and Co-Founder of TrulyMadly, a dating app. Another dating app, Woo, has started for people looking for a relationship. Woo has a Trust Score for every user, based on the amount of information a user volunteers to share with the app. This impacts the matches she/he receives. There is also a manual verification system in place to double check profiles.