BUSINESS INSIDER - Nov 4 - In October, Hinge launched a totally new app focused on relationships (versus hookups). After a free trial everyone on Hinge was supposed to pay $7 per month. Hinge's CEO was shunning the freemium model. He said the people who pay tended to be "power users" of swiping apps. Now it seems that he has changed his mind and is not going to force everyone to pay. This is what the app sent to its users today: "As an Early Member, you've helped create a community of people who want more. To thank you, we'd like to give you Hinge free, forever." What Hinge is offering is a "Basic Membership" with limited features.