MASHABLE - Jan 9 - It's been 10 years since the first iPhone was revealed to the public on Jan. 7, 2007. The launch of Grindr in 2009 and Tinder in 2012 brought location-based dating mainstream. Swiping is now entirely synonymous with mobile dating; and, according to Tinder's co-founder Jonathan Badeen, it's all because of the iPhone. Jack Knowles, founder of dating app Temptr, says that prior to the iPhone's launch, online dating was considered shameful, because it was not yet mainstream. 2016 statistics revealed that 1 in 3 18-to-24-year-olds report having used online dating; triple the number of young adults using online dating two years previous.
by Rachel Thompson
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Mark Brooks: The shift to mobile is a media shift that was long overdue. The writing was on the wall back in 2006. But the apps sucked, the infrastructure sucked, early apps had to deal with 100+ different phones on so many carrier platforms that were unduly complicated. This was the great opportunity that Apple saw, and conquered, and Google copied. The big question for the dating industry now is, what's next. Just what media shift might happen next? I'm watching my 7-8 year old kids for signs of what they're drawn to. I think we'll see AR/VR and wearables rise to revolutionize our industry once more, in about ten years.
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Summarized by the Courtland Brooks team
