FORBES - Jan 28 - 85% of Tinder's 50M users are 18-34 years old. That creates a great opportunity for brands to connect with the young crowd. But only a handful of advertisers are taking advantage of Tinder's market potential. Here are a few tips for kicking off a clever Tinder ad campaign:
- Woo Customers
When the Sci-Fi film Ex-Machina launched it's first campaign initiatives it went viral. But don't take things too far. Instead, be sure to offer those who matched with you a promotion so that users don't feel as if you've wasted their time.
- Be Honest About Who You Are
- Have Their Best Interest At Heart
Restaurants can offer Tinder users a chance to meet up with dates at their spot for free drinks. Brands that offer products can follow suit by pairing up customers who seemed to have similar interests based on the products they buy.