BUSINESS INSIDER - Feb 18 - Historically, eHarmony has not thought of swipe-based apps as competitors, since they tend to cater to more casual daters. But there are plenty of people who now use those apps to look for long-term partners — on Tinder it's 80% of users. By last count, eHarmony has ~750k paid subscribers and 10M active users, which is about the same number it's had since 2012. Tinder, meanwhile, has ~1M premium users and 50M people using the app. eHarmony CEO says business is still strong, even if it's not growing. His primary goal for 2017 is to increase user satisfaction. The company is currently a research into people's senses of humor to incorporate that into its matching algorithm. The company is also making other small fixes attempt to help the app feel fresher.