TECH CRUNCH - Feb 28 - Hater founder and CEO Brendan Alper says the idea for the app came up a year and a half ago, but he hadn't envisioned it as being a real product at the time. Instead, Alper, a former Goldman Sachs employee, had left the banking biz to pursue his passion in writing comedy. Hater was originally going to be a part of an online comedy sketch. But the more he talked about it, the more it seemed like the app might actually have real appeal. The app connects people based on their dislikes. Hater now has 310k users and 30k+ daily active users. Alper is planning the expansion to social, more Facebook ad tests and a partnership with Cosmo, which will publish stats pulled from the app. Brands are also talking to Hater about future integrations, which could see them being able to place their own items into the app's list, then analyze the results of who likes and hates those topics.
by Sarah Perez
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