TECH CRUNCH - Feb 14 - OkCupid is introducing a new version of its mobile app today, and plans to roll out its full redesign in March. The prior version featured a section called Quickmatch, which was OKC's own version of Tinder. In the new app out today, Quickmatch has been rebranded as DoubleTake where users can see multiple photos all on one page, as well as various details about the person in question, including their profile text. The idea, the company explains, is to give users a deeper look into someone's personality right from the start. DoubleTake was tested with select members ahead of today's public launch, and was found to have tripled the mutual matches, OkCupid claims.
by Sarah Perez
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