HUFFINGTON POST - Feb 15 - Tinder's acceptance in India led to a spurt of similar Indian apps like TrulyMadly and Woo.
Q: What's is the dominant perception around Tinder in India?
A: In the past 18 months, we have noticed a rapid evolution. There has been a surge in interest, most definitely. However, most Indians still find online dating apps creepy.
Q: The global image of Tinder is that of 'the hookup app', did you try to change that for India?
A: We believe that Tinder is a platform to make connections.
Q: Why did you come up with that 'sanskaari' ad for the app?
A: It's just an ad showing a girl going on a Tinder date and her mom is okay with it. That video, like several other efforts we are making, is meant to make online dating normal in India.
Q: Why did Tinder decide to launch in India?
A: We opened our office in India in 2016. But people were already using Tinder by then. We had decided to take the plunge in the country because India has always had an online matrimony market, not so much a online dating market.
by Ivan Mehta
The full article was originally published at Huffington Post, but is no longer available.