BUSINESS INSIDER - Feb 15 - Tinder is now worth $3B.
Q: How did you know Tinder was an instant hit?
A: We texted 500 people. Immediately, 80% of the people we texted signed up. The next day, we grew 50%.
Q: Was there anything else you did to get that initial kick?
A: Yes. It was a funny story. Justin's younger brother was throwing a birthday party for his best friend at USC. We offered to pay for the party bus and call it Tinder party. Students couldn't walk in unless they downloaded Tinder. So ~400 people downloaded Tinder at USC.
Q: Did you intentionally do the college-by-college thing?
A: We realized after that event that it was an effective means for getting the word out. We also realized our harshest critics would be college students. And if we can win our harshest critics, then we can win everyone else.