CONSUMERIST - Mar 23 - Married travelers overwhelmed British Airways promotions on dating sites Match.com and eHarmony. The Match.com promotion offered 150 British Airways frequent flier points for every dollar spent by a new member on the dating site. While Match is only intended to be used by singles, that didn’t stop married travelers from trying to rack up points with fake Match profiles. One U.S. customer paid $215 to the site, earning 32,250 points. In another promotion, BA loyalty members could earn 130 Avios points for every dollar spent with eHarmony. British Airways had to cancel the promotions just a few days after they launched in early March, refunding customers and retracting newly-earned points. Match.com blamed the split on an affiliated promoter who launched the promo without authorization. Match said it had no idea about the offer until the signups started rolling in.
by Mary Beth Quirk
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