FINDER.COM.AU - June 18 - ING Direct's Cost of Dating report shows that Australians spend $11.65 billion on dating each year. The amount includes payments for dating services ($80M), preparing for the date and the cost of the date itself. Aussies spend $100 or more preparing for a date. The most common pre-date costs include new clothes (68%), hair (35%), new shoes (28%) and makeup (20%). On average, men spend $58 on looking good to impress their date.