SCMP - June 19 - Momo is partnering with four music labels to turn its broadcasters into professional singers. The company will invest ~10M yuan ($1.5M) to establish a Momo Music Plan programme. BMG will produce albums for the shortlisted broadcasters, while Taihe Music Group, Beijing Haiyi Brothers Music - a unit of one of China's largest private movie production studios - and Yue Hua Entertainment provide professional training sessions, marketing and promotional plans.
by Meng Jing
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Summarized by the Courtland Brooks team
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