BLACK ENTERPRISE - July 31 - Black singles dating app Bae was recently acquired by Tagged, a social app with one of the largest African-American user bases. Tagged decided that the founders Brian and Justin Gerrard should be part of the deal in an acquisition that is known as an "acqui-hire."
Q: What made you initially decide to start Bae?
A: I started Bae because I made a decision that I wanted to build things that positively impact my community.
Q: How did Bae's "acqui-hire" happen with Tagged?
A: Bae and Tagged coming together was a convergence of complementary skill sets. They wanted our marketing and branding expertise to complement their technical acumen. Tagged grew to ~300M users without doing any marketing. My brother and I founded Tagged's marketing team and added ~1M new users. With The Meet Group acquiring us, we now have the ability to make sure everyone knows who we are and invest in expanding our brand.
by Sequoia Blodgett
See full article at Black Enterprise
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