ADWEEK - Sep 12 - As a way to poke fun at the absurdities of online dating, Bumble and Austin, Texas-based creative company Preacher parked a branded food truck called "The Great Catch" at three busy intersections in New York last week, offering free catfish dishes that were created by Top Chef talent Sam Talbot. The fun stunt promoted the app's photo verification tool that uses facial recognition to eliminate catfishing. Users can submit a selfie of themselves and then the technology determines if the photo matches the profile photo. It's not the first time that Bumble has created a physical pop-up. This summer, the app created a space called the Hive for people to hang out.
by Lauren Johnson
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