DIGIDAY - Sep 18 - After years of resistance, eHarmony is ready to commit to social media. eHarmony is recruiting marketers to turn the medium, which it has previously used for brand building, into a direct-response channel. CEO, Grant Langston, plans to expand its marketing team. "We have all these [search, display, affiliate and social] functions, but we want to bring in fresh perspectives and try new tricks," added Langston. He was coy about what those "new tricks" could be but revealed the lifestyle articles it publishes on social networks such as Facebook are its "best-performing tool." eHarmony's most recent social media efforts have focused on brand building by using humor.
by Seb Joseph
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Brand has a long climb for relevancy in today's environment. Can tout big numbers all day with high subscription costs but audience slowly but steadily diminishing. Was Langston right pick for CEO?
Posted by: Janis Wellstone | Sep 18, 2017 at 11:06 PM