NEWSINENGLISH - Sep 11 - A rolling billboard urging students to "Date a sugar daddy" has been ruled illegal, and ordered to be removed from the streets of Oslo. Not only does the ad violate the country's marketing laws, it violates a city law against rolling billboards. The billboard sparked criticism because it seemed to encourage young female students to date wealthy businessmen in return for shopping, travel or money. Sigurd Vedal, the man behind the online dating site advertised (RichMeetBeautiful.com), claims that the ad did not violate sexual equality laws because it was directed at "both women and men."