INSIDER - Sep 8 - Modern matchmaking companies like Tawkify, OkSasha, and Three Day Rule are reinventing an old tradition. They use technology like algorithms, but also emphasize the importance of in-person connections. Tawkify is a network of "dating concierges" that runs extensive data analyses on every date they arrange whose services range from $99 to $6K per year. Sasha Silberberg, founder of Bay Area matchmaking company OkSasha, began filling up her "match book" catalogue of singles while working as a Lyft driver. Silberberg, who declined to share her rate but reportedly charges $1K or more for a range of services, believes that meeting in person is crucial both for her as a matchmaker to get a feel for her clients, and for the clients themselves to assess someone's compatibility based on more than a short profile. Talia Goldstein got her start as a matchmaker by planning singles events. When they began to draw crowds of over 600 people in LA, she left her job as producer at E! Entertainment in 2013 to found Three Day Rule and pursue matchmaking full-time. Three Day Rule uses facial recognition software to determine someone's type. They ask clients to submit photos of their exes and run the images through their database in search of matches with similar facial structures.