ADNEWS - Sep 21 - As 18 single suitors look to find love with Sophie Monk on The Bachelorette, eHarmony is becoming a sponsor of the Channel Ten show. The company's marketer Nicole McInnes says partnering with The Bachelorette differentiates the brand from its growing list of rivals, who she believes cheapen the process of finding love. "We are much more about long-term relationships, which relates to the themes of The Bachelorette and how genuine Sophie Monk is about finding the right person," McInnes says. The brand's sponsorship deal also includes integration, but McInnes remained tight-lipped on the role eHarmony will play through the season.
by Lindsay Bennett
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