SOUTH CHINA MORNING POST - Sep 24 - When it comes to dating, Chinese men are most interested in what women look like, while women want to know about a man's income. Primary-school teachers and nurses are in high demand among men, while women favour men in IT or finance. That's according to Dr Song Li, founder of Zhenai.com, one of China's biggest matchmaking sites. Zhenai.com says it has 120M registered users, and ~50K new users join the dating every day. Zhenai.com offers two services: a "self-service dating service" where members pay 400 yuan ($60) a year to browse members' profiles, chat and arrange dates; the other is a more exclusive offline, face-to-face matchmaking service that costs 4K yuan for six months. Zhenai has 50 matchmaking centres in 37 cities across China, and Li says he expects the company to generate 1.5B yuan in revenue and 200M yuan in net profit this year.