WASHINGTON POST - Sep 30 - In 2012, Justin McLeod founded Hinge. Initially, the app was very similar to Tinder except that it aimed to pair users with friends of Facebook friends. In 2015, after Nancy Jo Sales's story in Vanity Fair about how Tinder had created a "dating apocalypse" went viral, Hinge nixed its Tinder-like swiping interface and relaunched, calling itself "the relationship app." Part of Hinge's re-branding involved adding profile questions that would allow users to highlight their more authentic selves. "We found that most people don't think some super-special algorithms would be able to find their right person. I don't think we're there yet", he said.