THE TIMES - Oct 21 - Badoo is available in 190 countries and has 7x more users than Tinder. He's worth ~£700M and says the swipe was actually invented by him. He always wears a white T-shirt and jeans, and does not, as a rule, give interviews. "There have been lots of stories surrounding me. I'm not mysterious. I just don't like to have a big public profile." Andreev launched Badoo in 2009. "Swipes, by the way, were invented by us at the very beginning," he says. "Other apps took it. Tinder made it their number one feature. But we had it for ages." Andreev studied management at university in Moscow, but dropped out and joined his family in Spain. In the late Nineties, he founded the first of a series of start-ups and in 2003 became a millionaire after selling a majority share in an online advertising service Begun. It was around this time he turned his attention to dating. So in 2004 he created a service called Mamba. To this day, Mamba remains the most popular dating service in Russia. But after 18 months, Andreev again sold his stake in Mamba – a deal that will have made him many more millions – and moved on to his next project.
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