KOUNT - Nov 9 - With card-not-present (CNP) fraud soaring 40% in 2016, chargebacks are top-of-mind for every online business. 86% of chargebacks may be cases of friendly fraud. Friendly fraud increased 41% over the past two years. CNP fraud losses will reach $7.2 billion by 2020. 8 in 10 customers admit to filing a chargeback instead of working out issues directly with a seller.