AD NEWS - Nov 3 - Creatives from Marcel, Loud and VCCP weighed in on ads from Tinder, Elite Singles, eHarmony, Bumble and RSVP.
Seems like a safe bet for those who take dating and relationships seriously.
eHarmony understands that there's a moment when something just clicks but could have gone down a much richer creative path.
It's great that Tinder are self-aware and don't take themselves too seriously. As for the idea, it's ok but we've seen this sort of set up before.
Tinder, Apple TV
The writing's great. Characters are funny. Very watchable. Feels like a sitcom. And strategically it works hard. This definitely gets a swipe to the right.
Hats off to The Core Agency and RSVP team for sticking with a great line, 'Find a keeper', and building on a really strong platform.
For all its obvious flaws, this ad makes up for it in spades when it comes to appealing to a particular audience. It knows who it wants to target and is not shy about it. However, there's a big difference in appealing to your audience, and understanding them.
Bumble is the cool kid. The fact that there is only one ad in the series that features a guy, and that he doesn't utter a word, is a teeny bit unnerving though. It totally appeals to the confident millennial females out there.