MONYEISH - Nov 15 - A year ago, Hinge redesigned its interface and rebranded itself a "relationship app." Instead of swiping, users are required to answer select prompts (sample Q: "most spontaneous thing I've done?") and like and comment on the responses and images of potential partners. Users get a restricted number of free daily matches, but paying $7 a month opens up more options. And now, Hinge has released data as to the redesign's impact. According to Hinge, downloads of the app have increased by 130% in the past year. Users are liking each other less but engagement after a match is up 50%. A large number of Hinge users now say they're looking for more than a quick fling.
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