THESUN.CO.UK - Nov 11 - Huge adverts for RichMeetBeautiful show a couple cuddling with the caption "romance, passion and no student loan, go out with a sugar daddy". On their website the Norwegian company describes itself as a "sugar daddy and sugar baby dating site" but has been accused of encouraging prostitution and preying on the financial insecurity of students. The advertising campaign will target more than 12 universities for next three months and CEO Sigurd Vedal claims 75% of new signups are women, many of whom are aged between 18-26. As well as King's College London, the billboards will be displayed at the London School of Economics and The City Law School.
by George Sandeman
See full article at TheSun.co.uk
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Summarized by the Courtland Brooks team
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