DAILYMAIL.CO.UK - Dec 25 - Reveal, a new dating app has launched in the UK that aims to put women in complete control by allowing only them to browse and swipe – anonymously. This guarantees genuine matches by preventing men from liking every profile to 'play a numbers game' – which research suggests as many as a third do. Reveal's layout is similar to the likes of Tinder and Bumble. The woman browses photos and if she's interested, she swipes right - if not, she swipes left. It is free to use and its inventors plan to make money from advertising.