BIZBASH - Dec 18 - To help encourage more face-to-face matchmaking, dating sites and apps like OKCupid, Bumble, and Tinder are expanding their presence at events like food and music festivals. OKCupid teamed up with Pitchfork Music Festival. OKCupid was integrated into the festival's app, allowing daters to connect via a geofenced "neighborhood." A badge also appeared on users' profiles to indicate that they had arrived. Bumble created a more polished, over-the-top experience at Coachella in April with its snow-filled "Winter Bumbleland" in the desert, which was produced by marketing agency FlyteVu. Held at Rancho Mirage, the two-day event featured an ice bar, a glacier pool, a snow angel garden, a ski chairlift-theme photo booth, a braid bar, winter tubing, a customized interactive 3-D igloo, and snow-theme cocktails and eats. The app also provided Bumble-branded buses to pick up guests in the area. Tinder has recently partnered with Delta Air Lines. Dubbed the "Delta Dating Wall," the joint activation included a series of painted walls with illustrations of international locations; the backdrops aimed to provide fodder for new profile pictures.