LOVE TV - Dec 20 - Murugavel Janakiraman, the founder and CEO Matrimony.com told Online Personals Watch editor Mark Brooks that parents oftentimes set up profiles for their children and seek out mates on their behalf. In India, a lot has changed over the decades, but arranged marriages remain. Matrimony.com uses behavioral sciences to better match people. While many are looking for marriage and the perfect long term relationship, some have rejected the whole system. One bachelor in India confessed that he's more interested in hook-up apps thank thinking about his future wife.