TECH CRUNCH - Dec 14 - POF was founded in 2003, then sold to Match Group in 2015 for $575M. It has since remained fairly quiet. That is now changing. POF is set to launch a collection of new modern features, called "Conversation Powers". It includes voice messaging, video calling, and the ability to share photos in chats. In the near future, it will also include the ability to share GIFs in conversations and add illustrations to photos, like doodles and stickers. POF will trigger the "Conversation Powers" after users have chatted with a match for a period of time. POF aims to differentiate itself from Tinder and others going forward by doubling down on conversations – something that's already a key focus for the company. POF claims 150M registered users worldwide. The company also says it was seeing $80M in revenue at the time of its acquisition, and has been growing that in the double-digits since.
by Sarah Perez
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