TECH CRUNCH - Dec 2 - Called "Super Likeable," the feature will pop up at random times in the app to offer users a free Super Like which can be used on one of four people presented on the Super Likeable card. The goal with Super Likeable is to present potential matches users might swipe on based on their previous swiping behavior. This is powered by artificial intelligence. Some people say Super Likes make them feel uncomfortable, and those sending the Super Like come across as creepy. Others say it has an element of desperation to it, so they opt not to use it. But Tinder's own data indicates that Super Likes are highly effective, as they increase users' likelihood of matching by three times. Free Tinder users only receive one Super Like per day, while paid subscribers receive five. It is now being testing in NYC and L.A.