MARKETING DAILY - Dec 13 - The campaign, "Be My Gnomie?," was developed and created by advertising agency 3Headed Monster, Dallas. It runs through late January. Interested users are invited to convince the gnome, via Instagram photo or video, that they're the one he needs to bring along on a vacation. The prize is a 10-day Caribbean vacation for two. The effort targets Millennials and the primary media is Tinder, where the gnome has what appears to be his own dating profile page. Display banners are running on other dating sites such as Match.com, OKCupid, PeopleMedia.
by Tanya Gazdik
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Summarized by the Courtland Brooks team
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