METRO.CO.UK - Jan 29 - With Ditto, users are mutually exclusive with one match on the app, until one of them unmatches. The makers hope the app will 'bring some sincerity to a rather shallow culture' and they reckon it's like taking the real world of dating and putting it into an app. Which assumes that people only date one person at a time in real life which is just not true. Users swipe through potential suitors until they get to one they like, swipe right and hope for the best. Once they get a match, they're both blocked from swiping other users. Once they hit unmatch, they're given the following options to choose from to send as a reason to Ted – inappropriate messages, not enough chemistry, long response times, showed little interest, or no real reason. The apps makers reckon that while offering a reason seems harsh, it's actually kinder than ghosting, as it leaves no false hope and allows both of them to move on.